Digital Marketing Specialist – Audio Sample Library Launch
Twine · Singapour
وصف الوظيفة
About the role
This contract role is for a Digital Marketing Specialist with deep knowledge of audio technology and music production. You will lead the launch of a new Kontakt sample library for an independent boutique audio brand, shaping positioning, messaging, and the full launch plan.
Key responsibilities
- Develop a comprehensive launch calendar and timeline for the Kontakt library release.
- Design and execute pre‑launch and launch marketing campaigns.
- Structure and manage an email‑driven funnel for audience building and product launch.
- Advise on product positioning, messaging, pricing, and partnership opportunities.
- Provide input on landing‑page and product‑page optimization for conversions.
- Suggest demo‑video concepts and prioritize marketing channels.
- Coordinate reporting on campaign KPIs and performance metrics.
Required profile
- Proven experience marketing Kontakt libraries, sample libraries, virtual instruments, or audio plugins.
- Strong understanding of the audio tech and music production industry, especially indie or boutique brands.
- Demonstrated ability to design and execute launch plans for new audio products.
- Flexible availability to align with launch timelines.
Required skills
- Email marketing
- Funnel building
- Campaign management
- Influencer outreach
- Partnership development
- Website optimization
- Email conversion optimization
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Twine
Singapour