Marketing Manager – Performance & Campaigns

About the role

We are seeking a Marketing Manager to lead performance‑driven marketing across digital channels while overseeing the execution of integrated campaigns and initiatives. The role balances online performance optimisation with offline activation, ensuring a cohesive brand experience.

Key responsibilities

• Develop and implement annual marketing plans that align with business goals and maximise enrolment and revenue.
• Manage marketing budgets, track ROI, CPA and overall campaign performance.
• Oversee integrated campaigns across digital advertising, community activations and partnerships.
• Analyse funnel performance, run A/B tests and apply data‑driven optimisation.
• Identify scaling opportunities and continuously improve targeting, messaging and creative.
• Lead internal team members and external vendors, providing clear direction and timelines.
• Collaborate with Creative, Performance and Operations teams to ensure strategic alignment.

Required profile

• 3‑5 years of experience in digital/performance marketing, preferably with integrated campaigns.
• Strong knowledge of Meta Ads, Google Ads and emerging platforms such as TikTok.
• Comfortable managing budgets and making optimisation decisions based on data.
• Proven ability to guide creatives, manage vendors and lead cross‑functional projects.
• Results‑oriented mindset focused on enrolment, revenue and ROI targets.
• Experience in the education, enrichment or consumer services sector and understanding of the Singapore education landscape.

Required skills

• Meta Ads
• Google Ads
• TikTok (or other emerging ad platforms)
• A/B testing
• Data‑driven optimisation

What we offer

• Lead high‑impact campaigns that drive enrolment and business growth
• Collaborative team of marketers, creatives and analysts
• Competitive remuneration and performance‑based incentives
• Opportunities for professional development and career growth