Sales Executive – On Trade (ONT)

About the role

Heineken is looking for a Sales Executive to drive growth in the On‑Trade (ONT) channel. You will work closely with the Area Sales Manager to develop and execute sales plans that increase volume, strengthen outlet relationships, and promote Heineken’s brand portfolio.

Key responsibilities

• Develop a sales plan for the assigned ONT segment/district in consultation with the Area Sales Manager.
• Build and maintain strong relationships with outlet owners, understanding their needs and identifying growth opportunities.
• Negotiate business terms, volume incentives, and trade initiatives while monitoring cost and profitability.
• Partner with Marketing and Trade Marketing to deliver advertising and promotion activities that align with customer requirements.
• Prepare and present business plans, reviewing performance with outlet owners on a monthly/quarterly basis.
• Participate in cross‑functional teams to execute promotional activities and assess their impact on sales.
• Monitor promotion agents, respond to inquiries, resolve complaints, and gather market intelligence on competitor activities.
• Maintain accurate documentation of sales activities and generate reports on customer base and satisfaction.
• Execute BTL activities in outlets, ensure brand strategy compliance, and implement the PICOS framework (availability, affordability, visibility).

Required profile

• Experience in on‑trade sales, preferably within the beverage or beer sector.
• Strong negotiation skills and ability to manage business terms and incentives.
• Ability to develop and present detailed sales plans and performance reviews.
• Proactive approach to market intelligence and competitor analysis.
• Excellent relationship‑building skills with outlet owners and internal teams.
• Attention to detail in documentation, reporting, and sales paperwork.

Required skills

What we offer

• Opportunity to work with a global leading beer brand.
• Dynamic environment focused on innovation and growth.
• Collaboration with cross‑functional teams across marketing, trade, and sales.