Search Optimisation Specialist (SEO/SEM/GEO)

About the role

You will lead and optimise IKEA Singapore's end‑to‑end search performance across SEO, SEM and Generative Engine Optimisation (GEO). Your mission is to keep IKEA visible wherever customers search for inspiration, information and products, while driving sustainable traffic, conversion and commercial growth.

Key responsibilities

• Develop, execute and continuously optimise the search strategy across SEO, SEM and GEO to maximise visibility, traffic and commercial performance.
• Drive SEO improvements on the IKEA website, including content optimisation, metadata, site architecture, internal linking and technical enhancements.
• Plan, manage and optimise SEM campaigns – keyword strategy, bidding, budget allocation, ad creation and performance monitoring.
• Lead GEO initiatives to strengthen visibility on AI‑powered search and answer engines.
• Analyse customer search behaviour, keyword opportunities, market trends and competitor activities to identify growth opportunities.
• Monitor, report and provide actionable insights on search performance for business decisions.
• Partner with Selling, Marketing and Commercial teams to embed search optimisation into campaigns and digital experiences.
• Collaborate with global and regional stakeholders to ensure alignment on strategy, governance, tools and best practices.

Required profile

• Passionate about creating exceptional customer search experiences and improving discoverability.
• Strong knowledge of SEO, SEM and emerging GEO practices with hands‑on experience.
• Good understanding of web analytics and performance measurement tools.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Commercially minded with the ability to connect search performance to business outcomes.
• Effective stakeholder management and communication skills.

Required skills

• Google Analytics
• Google Search Console
• Google Ads