Web & Social Media Assistant Manager

About the role

The Web & Social Media Assistant Manager will partner with the Senior Brand Manager to shape and execute a comprehensive social and web strategy that enhances brand presence across SPH Media’s social platforms and corporate website.

Key responsibilities

• Develop and implement social media strategies aligned with brand and marketing objectives.
• Manage daily posting, scheduling, and community engagement on Facebook, LinkedIn, Instagram, YouTube and other channels.
• Create, curate and oversee high‑quality visual and written content tailored to each platform.
• Monitor trends, competitor activity and audience conversations to optimise engagement.
• Track, analyse and report on KPIs such as reach, engagement, growth and conversions.
• Collaborate with content creators, designers, influencers and internal teams.
• Maintain and update website content, visuals and functionality using CMS tools (e.g., WordPress, Webflow).
• Draft website copy that aligns with the brand message house and supports brand affinity.
• Conduct SEO audits, manage metadata, keywords and internal linking to improve search performance.
• Analyse web traffic and user behaviour with Google Analytics and support landing‑page creation for campaigns.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 3‑5 years of experience in social media management and web content administration.
• Strong understanding of social media algorithms, content strategy and audience engagement.
• Data‑driven mindset with the ability to influence and challenge the status‑quo.
• Excellent written and verbal communication skills in English and a second language.
• Proven project‑management and stakeholder‑management abilities in a matrixed environment.

Required skills

• Social media management tools such as Hootsuite or Sprout Social.
• Content management systems – WordPress, Webflow.
• Basic HTML/CSS.
• SEO techniques and tools.
• Google Analytics.
• Graphic design tools – Canva, Adobe Creative Suite.
• Video editing and motion‑graphic software (bonus).
• Paid social campaign management and performance marketing (bonus).
• UX principles and A/B testing (bonus).