Assistant Director, Digital Marketing & E-commerce

About the role

Far East Organization is looking for an Assistant Director to own the paid media and performance marketing strategy for its portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. The role manages a team to drive direct bookings and maximise online revenue through search engine marketing, metasearch, social media advertising, OTA advertising and OTA partnerships.

Key responsibilities

• Lead global paid media investments, campaigns and optimisation across search engine marketing, metasearch and social media advertising on Google, Meta, TikTok and WeChat, and OTA advertising.
• Plan, launch and optimise always-on and seasonal campaigns by market, brand and property, including regular testing programmes.
• Manage OTA channel health, including rate parity, OTA rankings, promotions and paid placements.
• Own group and property-level paid media budgets, spend and revenue forecasting, and measure incrementality where possible.
• Lead agency relationships with marketing vendors and OTAs, including performance reviews and commercial negotiations.
• Build marketing analytics, performance reporting and attribution using GA4, Google Tag Manager, Looker Studio and Power BI.
• Test new marketing technology and AI tools, and collaborate with marketing, loyalty and revenue management teams on group campaigns and channel mix.
• Set standards and playbooks for paid media and e-commerce across brands and destinations.

Required profile

• Minimum 8-10 years of digital marketing and e-commerce experience, with at least 2-4 years leading a team.
• Proven track record of growing revenue through paid media and e-commerce.
• Experience in hotel or travel e-commerce across Asia Pacific markets preferred.
• Strong communicator able to work with senior leaders, internal stakeholders and agency partners.

Required skills

• Google Analytics, Search Ads 360 and Google Ads
• Metasearch and Google Hotel Ads, Meta Ads Manager
• Data-driven: able to explain what drove results and what to do next