Manager, Performance Marketing

About the role

foodpanda, part of the Delivery Hero Group, is looking for a highly driven Manager, Performance Marketing to join its regional team. The role covers performance marketing campaigns across several markets in APAC and Europe, and the scope and level are calibrated to the successful candidate's experience.

Key responsibilities

• Launch and optimise evergreen and integrated campaigns across Google Ads and Apple Search Ads
• Manage channel budgets, pace spend against targets and reallocate toward the highest-ROI opportunities
• Use AI and automation tools to streamline campaign setup, bid management, reporting and creative iteration
• Work cross-functionally and cross-regionally to develop, launch and track high-impact concepts
• Design and run experiments, present data-driven recommendations and track campaign performance and benchmarks
• Analyse and report channel performance and support management in channel mix and budget decisions

Required profile

• 5+ years of hands-on experience managing performance marketing campaigns (web and app) across major channels such as Google, Apple, Meta or TikTok
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social (e.g. Meta, TikTok)
• Proven track record with significant marketing budgets and campaigns at scale
• Fluent verbal and written English; analytical, proactive and well organised

Required skills

• Google Ads mastery across audiences, reporting and scripts
• Tracking and analytics across pixels and mobile app events (e.g. Google Analytics, Adjust, Appsflyer)
• Performance KPIs (CPA, CPC, CPI, CPM, attribution, LTV)
• A/B and multivariate testing, and incrementality (strong advantage)