Audience Growth Intern, SEAK

About the role

Universal Music Group (UMG) is looking for an Audience Growth Intern for Southeast Asia and Korea, covering a 6-month period from January 2027 to June 2027. The intern assists Regional Strategy in growing artists' fandom: increasing streaming consumption, growing revenue through e-commerce, and converting casual listeners into fans and superfans. The role sits within the Marketing, Digital Ops and eCommerce business units.

Key responsibilities

• Analyse streaming partner data, social monitoring and listening tools to give actionable insights on pop culture trends, fanbases and target audiences
• Study fan behaviour across social media, including TikTok, Instagram, Reddit and fan clubs
• Propose campaign ideas to drive fandom growth and e-commerce revenue
• Use marketing technology to capture first-party data, segment audiences and optimise targeting
• Track the right metrics to measure the impact of e-CRM campaigns
• Create visual reports such as infographics, PowerPoint presentations and newsletters for post-campaign reporting
• Work with the line manager to prepare proposals, deliver reports to stakeholders and extract accurate data for campaign analysis

Required profile

• Strong understanding of current social media trends, pop culture and target audiences
• Ability to turn data and information into actionable insights and narratives
• Basic project management skills, strong communication skills and ability to prioritise multiple projects
• Interest in fandom growth across business units

Required skills

• Familiarity with short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
• Data tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager and SQL