Brand Manager
gsknch · Singapore
Job description
About the role
Haleon, a consumer company focused on everyday health, is looking for a Brand Manager to shape the future of its brand and accelerate portfolio growth. The role takes ownership of the P&L, turns consumer and market insights into winning strategies, and brings them to life through strong cross-functional and agency collaboration.
Key responsibilities
- Lead the annual market activation plan, aligned to 3-year growth drivers, with a consumer-centric cross-functional team and agency partners.
- Own the annual brand Profit & Loss, delivering sales and profit targets while managing budget spend.
- Strengthen brand equity by deploying and localizing global and area toolkits.
- Execute the innovation pipeline across media, creative development and digital programs.
- Manage agency and cross-functional relationships locally and above-market, partnering with Sales/Trade Marketing to win in-store and deliver go-to-market plans across channels.
Required profile
- 5+ years of brand marketing experience in Consumer Products.
- Experience delivering insights-based consumer communications and media plans to grow brand share.
- Strong financial and logical thinking, with business acumen.
- Experience in a fast-paced, entrepreneurial environment.
- Ability to adapt to organizational change and changing job demands.
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Published 3 days ago
Expires 1 month from now
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gsknch
Singapore
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