Digital Marketing Executive – Chinese Market

About the role

Prizm Digital is seeking a Digital Marketing Executive to lead Chinese‑focused campaigns for its Singapore‑based clients. You will work closely with both local and China‑based teams to create culturally relevant content and drive engagement across key Chinese social platforms.

Key responsibilities

• Serve as the primary client contact and manage end‑to‑end Chinese digital marketing campaigns.
• Develop creative social media strategies targeting Chinese‑speaking audiences in Singapore and China.
• Onboard and manage client accounts on WeChat, Weibo, Little Red Book (XHS), Douyin/TikTok and other platforms.
• Collaborate with the China content team to produce and schedule social media assets.
• Monitor performance metrics, extract insights, and prepare KPI‑based reports.
• Assist clients in planning upcoming marketing activities and ensure smooth campaign execution.

Required profile

• Degree in Marketing, Communications, Business or a related field.
• 0–2 years of experience in digital marketing, social media or agency environments (fresh graduates welcome).
• Native or business‑level Mandarin and fluent English.
• Good understanding of Singapore’s consumer landscape and cultural nuances.

Required skills

• Familiarity with Chinese digital ecosystem and platforms: WeChat, Douyin, Dianping, Weibo, Little Red Book (XHS).