Digital Marketing Executive

About the role

Beautiful Mum Serangoon is hiring a Digital Marketing Executive in Singapore. The role leads the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales, managing paid channels (Google Ads, Meta, YouTube) and social media while keeping branding and messaging consistent.

Key responsibilities

• Develop and run digital marketing campaigns across paid channels (Google Ads, GDN, Meta, YouTube), display and online advertising, content marketing and email marketing.
• Optimize campaigns for lead generation, customer acquisition and revenue growth, and turn data insights into action.
• Measure and report campaign performance with actionable insights.
• Build SEO strategies to improve organic rankings and brand visibility.
• Work with Key Opinion Leaders on campaigns, events and social media initiatives.
• Plan content and write copy for Meta, Instagram, TikTok and Xiaohongshu, and create headlines, slogans and body copy.
• Conceptualize artwork for marketing materials on an ad-hoc basis and brainstorm growth strategies.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Strong working experience in Meta Ads, Google AdWords and AdWords Editor, and in Meta Ads and Google Analytics.
• Experience in project management with a track record of meeting deadlines.
• Creative thinker with a strong sense of brand development and analytical mindset.

Required skills

• Multi-channel marketing strategy
• Proficiency in marketing analytics tools
• Excellent communication, presentation and interpersonal skills