Digital Marketing Manager - B2B Publishing

About the role

Hire Digital is looking for a hands-on Digital Marketing Manager (full-time, hybrid) to turn editorial content, research and interviews into integrated campaigns that grow audiences, strengthen brand awareness and generate qualified leads. The role suits an experienced marketer who understands publishing and combines content distribution with marketing automation.

Key responsibilities

• Build and run marketing campaigns across LinkedIn, email, paid media and the website.
• Partner with editorial and research teams to turn articles, interviews and reports into campaign assets.
• Manage content calendars and keep a steady flow of content across channels.
• Build customer journeys, nurture programmes and audience segments using Pardot.
• Support lead generation for publications, research, awards and commercial partnerships.
• Track audience growth, engagement, conversions and campaign performance.
• Use AI and automation tools to improve campaign delivery and content distribution.

Required profile

• At least 6-10 years of relevant digital marketing experience, ideally in B2B publishing, media or research.
• Strong understanding of audience development and marketing editorial products.
• Excellent written and spoken English, with strong editorial judgement.
• Independent, organised approach and experience supporting business growth.
• Ability to work on a hybrid basis in Singapore.

Required skills

• Pardot and familiarity with Salesforce CRM
• LinkedIn, email marketing, paid campaigns and SEO