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Performance Marketing Manager

oceantg · Singapore

New
Mid 🇬🇧 English
ABM A/B testing SEO Attribution and measurement

Job description

About the role

OneOcean, a unified brand owned by Lloyd's Register and focused on classification and compliance services for the marine and offshore industries, is looking for a data-driven Performance Marketing Manager to join its campaign management team. This is a hands-on individual contributor role: you will own campaigns end to end, from brief and audience strategy through to optimisation, creative testing and performance reporting, working closely with product marketing, creative and sales teams to drive revenue growth.

Key responsibilities

  • Own campaigns across channels from initial setup through to ongoing optimisation and reporting.
  • Manage campaigns day to day: targeting, media buying, creative briefing, A/B testing, budget pacing and performance analysis.
  • Follow shared campaign management processes such as naming conventions, QA checklists, launch protocols and post-campaign reviews.
  • Define, track and report KPIs and share insights and recommendations for further optimisation.
  • Partner with the creative team to brief, test and iterate on creative assets, formats and landing pages to improve conversion rates.
  • Manage the campaign budget, ensuring efficient spend allocation and accurate forecasting.
  • Identify new growth opportunities, including emerging channels, audiences, content types and creative formats, and champion a test-and-learn culture.
  • Work with SEO, product marketing and sales teams to build optimised user journeys and conversion points.

Required profile

  • Hands-on performance marketing experience with a strong track record of managing campaigns end to end, at least 2 years.
  • Extensive experience working with creative teams to brief and iterate on creative assets.
  • Excellent stakeholder management and communication skills.
  • Curious and open to finding new ways of working.

Required skills

  • Expertise in creating sales motions and email campaign types, including nurture and ABM.
  • Deep expertise in organic and paid channel management.
  • Strong analytical mindset and understanding of tracking, attribution and measurement.
  • Experience using AI in day-to-day workflows.

Questions fréquentes

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Source : ats:pinpoint

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Published 1 hour ago

Expires 1 month from now

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oceantg

Singapore