Lead Generation Specialist

About the role

Singapore Crawfish Pte Ltd, which runs a hi-tech crawfish hatchery using advanced aquaculture methods, is hiring a full-time regional Lead Generation Specialist. The role identifies and qualifies new business opportunities, builds prospect lists and reaches out to potential customers and investors by call, email and digital channels. It works closely with the sales team to move qualified leads through the pipeline.

Key responsibilities

• Identify and qualify new business opportunities and build prospect lists
• Contact potential customers and investors through calls, emails and digital channels
• Research target markets and maintain accurate records in CRM tools
• Track outreach activities and prepare basic sales reports
• Refine lead generation campaigns in line with company goals
• Collaborate with the sales team to move qualified leads through the pipeline

Required profile

• Relevant experience in B2B lead generation, inside sales or business development is beneficial
• Diploma or degree in Business, Marketing or a related field is an advantage; equivalent experience is also considered
• Ability to work independently, manage time effectively and adapt to a hybrid work arrangement

Required skills

• LinkedIn Sales Navigator, new lead identification and lead generation
• Strong communication skills to engage prospects by phone, email and digital platforms
• Sales skills to support opportunity conversion and handle basic objections
• Research skills to analyse markets and find decision-makers
• Familiarity with CRM systems and basic data entry or reporting tools is preferred