Manager, Youth Outreach & Engagement

About the role

Young NTUC, the youth wing of the National Trades Union Congress, is looking for a Manager to join its Outreach & Engagement team. The role shapes how young people move from a first contact with Young NTUC into a lasting relationship, working across physical and digital touchpoints to turn insights into content, programmes and opportunities.

Key responsibilities

• Design end-to-end youth journeys: map and design journeys across key youth segments, identify needs, motivations, barriers and key moments, and build pathways linking physical engagements to digital, programme, community and membership touchpoints.
• Turn youth needs and insights into content, resources, programmes and engagement propositions, and use feedback and behavioural data to improve journeys.
• Partner with Performance Marketing & CRM to create digital nurture and engagement flows.
• Build industry, career and skills intelligence into youth-relevant experiences and content themes.
• Explore AI and other emerging tools to strengthen personalisation.
• Develop a scalable Journey Playbook with principles, audience segments, key moments, pathways and progression mechanisms, and share it across the Outreach & Engagement team.

Required profile

• Degree holder in any discipline.
• 3-6 years' experience in customer journey design, digital engagement, audience development, marketing, programme design, customer experience or related fields.
• Strong understanding of audience behaviour across physical and digital touchpoints.
• Ability to translate insights into practical engagement strategies.
• Comfortable working in ambiguity and building capabilities from the ground up.
• Curious about youth, careers, industries and the future of work.

Required skills

• Strong analytical, communication and stakeholder management skills.
• An advantage: experience with CRM, segmentation, content strategy, programme design or digital engagement.