Marketing & Communications Lead – APAC

About the role

A leading international Specialty Chemicals organisation is setting up a new manufacturing operation in Singapore as part of its Asia-Pacific expansion. It is looking for a Marketing & Communications Lead to own regional marketing, communications and public relations across Asia-Pacific. Reporting to the Head of Communications in Germany and the Head of Sales APAC, the role links global Corporate Communications with the sales teams across Asia-Pacific, China and India. It is a hands-on position covering PR, events, content and agency partners, suited to an experienced communicator who can work independently in an international matrix organisation.

Key responsibilities

• Lead the roll-out of global communication and content plans across APAC markets, aligned with headquarters and the regional sales strategy, and feed back local market insight.
• Plan and deliver regional PR activities such as press releases, announcements and articles for trade and industry publications, working with PR agencies.
• Write, edit and localise articles, newsletters, social media posts, website updates, customer communications and marketing collateral, keeping the brand consistent across markets.
• Plan and deliver regional trade exhibitions, conferences, industry forums and customer events end to end, covering budget, vendors, logistics, promotion and post-event review.
• Manage external PR, digital, social media, print and event agencies, monitoring their performance and output quality.
• Work closely with headquarters and regional sales teams to support key business milestones, and monitor market developments, competitor activity and communication trends across APAC.
• Support media enquiries and communications with government agencies or authorities when needed.

Required profile

• Degree or diploma in Marketing, Communications, Public Relations, Journalism, Business Administration or a related discipline.
• 5+ years in Marketing, Communications, Corporate Communications, PR or MarCom roles.
• Hands-on PR experience, including press releases, announcements and work with PR agencies.
• Experience in a B2B, industrial, manufacturing, engineering or chemicals environment is highly preferred.
• Experience in international or matrix organisations with a central Corporate Communications or Marketing function, ideally working with both communications and sales stakeholders.
• Proven record of coordinating events, projects and communications across multiple APAC countries.
• Experience managing external agencies and service providers.
• Highly organised, detail-oriented and dependable, with strong stakeholder management and sound judgement on sensitive communications.