Marketing Executive, Workplace

About the role

Lendlease Singapore is looking for a hands-on Marketing Executive, Workplace to support the planning and execution of marketing, tenant engagement, community-building, placemaking and digital marketing initiatives across its workplace portfolio. The role drives engagement through physical and digital touchpoints such as a tenant engagement app, events, partnerships, communications and workplace experience programmes, working with internal stakeholders, tenants, agencies and partners to improve tenant satisfaction and asset performance.

Key responsibilities

• Tenant engagement and community building: run tenant engagement programmes, workplace activations and community events; build relationships with office tenants and coordinate communications, surveys and feedback
• Digital engagement platform: manage and optimise the tenant engagement app, plan digital campaigns (events, rewards, promotions, wellness programmes), maintain content and monitor metrics such as registrations and monthly active users
• Marketing campaigns and events: support integrated campaigns and handle end-to-end event management, including logistics, vendor management, budgeting and vendor liaison
• Content and digital marketing: manage website content, EDMs, tenant portals, social media and digital screens, and keep content accurate and up to date
• Partnerships and sponsorships: identify and cultivate partnerships with tenants, community groups, wellness providers and sustainability partners, and help secure value-in-kind partnerships
• Market research: conduct research on workplace trends and tenant engagement, analyse campaign data and prepare reports for management
• Budget and administration: track budgets, process purchase requisitions and invoices, maintain marketing calendars and reports, and ensure compliance with procurement, branding, legal and operational guidelines

Required profile

• Degree or diploma in Marketing, Communications, Business, Hospitality, Events Management or a related discipline
• 1-3 years of experience in marketing, events, tenant engagement, community management or related fields
• Experience in commercial real estate, workplace, retail, hospitality or destination marketing is advantageous
• Experience managing digital engagement platforms, mobile apps and CRM systems
• Understanding of customer journey mapping, community engagement and user experience principles

Required skills

• Proficiency in Microsoft Office, especially PowerPoint and Excel
• Familiarity with CMS platforms, marketing automation tools, email marketing platforms and analytics tools is advantageous

What we offer

• Permanent position
• 20 days annual leave plus 3 days of wellbeing leave
• Medical, dental and inpatient coverage for self and dependants
• Access to an online wellbeing and mental health platform