Marketing Manager - AI Singapore

About the role

A fast-growing enterprise technology business is looking for an experienced Strategic & Field Marketing Lead to build and strengthen its presence in Singapore. This is a hands-on role focused on brand building in the local enterprise market through field marketing, communications, partnerships, content, executive engagement and account-focused campaigns, working closely with the Singapore commercial leadership team. Singapore is the primary market.

Key responsibilities

• Own and execute the Singapore marketing strategy with local commercial and leadership teams to build brand awareness and market presence.
• Develop a field marketing strategy beyond traditional conferences and exhibition booths, including executive events, roundtables, networking initiatives and partner activities.
• Build awareness across PR, media, content, partnerships and targeted market engagement.
• Develop and localise messaging, customer narratives and use cases for different industries and enterprise audiences.
• Work with sales and GTM teams to align marketing around named strategic accounts and priority customer segments.
• Identify events and marketing opportunities by target audience, strategic relevance and commercial impact.
• Establish measurement of marketing effectiveness, including campaign ROI, event performance, MQLs and engagement with target accounts.
• Support account-based and targeted marketing for large enterprises rather than broad-based SMB or mass-market acquisition.
• Partner with sales, product and leadership teams to turn product capabilities into market-facing propositions and industry stories.
• Manage multiple initiatives simultaneously, balancing strategy with hands-on execution.

Required profile

• Strong experience in strategic and field marketing, ideally in B2B enterprise technology.
• Demonstrated experience building brand awareness and market presence in Singapore.
• Experience developing integrated marketing programmes across field marketing, communications, PR, content, partnerships and executive events.
• Commercial understanding of marketing performance, including ROI, lead quality and campaign effectiveness.
• Ability to translate complex technology propositions into clear messaging and use cases.
• Prior experience in enterprise software, SaaS, cloud, cybersecurity, data, AI or adjacent tech sectors strongly preferred; high-growth or startup experience advantageous.

Required skills

• Generalist marketer able to work across several disciplines and set marketing investment priorities.
• Strong communicator able to build credible narratives for enterprise and industry audiences.
• Independent, proactive and comfortable operating in ambiguity and without an established marketing playbook.
• Comfortable partnering with senior commercial stakeholders and acting as a strategic marketing partner to the Singapore business.