Marketing Manager, Global Innovation

About the role

Tiger is looking for a Marketing Manager, Global Innovation to lead the development and execution of its innovation strategy and pipeline, driving the next generation of growth for one of Asia's most iconic beer brands. The role involves partnering with cross-functional teams across markets, regions and global functions.

Key responsibilities

• Define and lead Tiger's multi-year innovation strategy, platforms and priorities aligned with the global brand vision.
• Build and manage an innovation pipeline, from consumer insight and concept development through to commercialization.
• Identify emerging category, cultural and consumer trends to unlock new growth opportunities.
• Partner with Brand, Innovation, Insights, R&D, Procurement, Regional and Market teams to bring innovations to life.
• Develop business cases supported by consumer demand, market fit and commercial impact.
• Align with senior stakeholders and markets to accelerate decision-making and successful launches.
• Champion consumer-centric thinking, creativity and commercial excellence across the innovation community.
• Lead geographic expansion strategy (aligned SP) and playbook repeatable Tiger solutions for different market archetypes.

Required profile

• Around 8+ years of experience in marketing, brand management, innovation or related fields.
• Strong track record in developing and launching consumer-centric innovations.
• Experience in brand strategy, category development, consumer insights or innovation management.
• Proven stakeholder management and influencing skills across global and cross-functional teams.
• Excellent communication skills and fluency in English.