Product Marketing, Digital Imaging (Senior Executive - Assistant Manager)

About the role

Sony is hiring a Senior Executive (Assistant Manager) for Product Marketing, Digital Imaging, within its Regional Market Development Centre (RMDC). The RMDC develops markets such as Bangladesh, Sri Lanka, Cambodia and Myanmar for digital imaging products, and the role covers formulating and executing marketing and promotion plans for digital camera products across the region.

Key responsibilities

• Understand the country-wise situations and characteristics of the RMDC's countries
• Develop, execute and evaluate marketing activities across online, print and shop front channels to maximise sales and profit
• Manage model-wise forecasts and budgets
• Cultivate working relationships with RMDC branch counterparts and internal product category, marcom and procurement teams
• Oversee category business operations, budget, net sales, profits and inventory targets
• Set prices for all products in the RMDC's region
• Handle ATL and BTL communications to end consumers
• Monitor inventory levels in distributor warehouses and keep them healthy
• Create regular reports on sales and inventory performance KPIs
• Develop and execute marketing plans for specific models or as a total category, tailored to the target audience

Required profile

• Minimum degree or diploma in Marketing or a business-related discipline
• Minimum 3-5 years of product marketing experience in a regional capacity
• Analytical mindset with the ability to identify gaps
• Comfortable travelling for market visits

Required skills

• High proficiency in MS Excel and MS PowerPoint
• Excellent presentation and communication skills

What we offer

• Flexible work arrangements
• Medical benefits including physical health screenings and term life insurance
• AWS and variable bonus
• Special staff purchase rates and flexible benefits
• One day of corporate social responsibility time off per year
• Milestone gifts, wellness activities and curated training programmes