Sales Executive (Off Trade)

About the role

Heineken is seeking a Sales Executive to lead the Off‑Trade channel. The role focuses on developing sales plans, building strong outlet relationships, and driving volume growth for Heineken’s beer portfolio.

Key responsibilities

• Develop and execute a sales plan for the assigned Off‑Trade district in consultation with the Area Sales Manager.
• Establish and nurture relationships with outlet owners, understanding their needs and identifying growth opportunities.
• Negotiate business terms, volume incentives, and trade initiatives while monitoring cost and profitability.
• Partner with Marketing and Trade Marketing to deliver advertising, promotions, and BTL activities that align with brand strategy.
• Prepare and present business plans, conduct regular reviews with outlet owners, and track performance.
• Gather market intelligence on competitor activities and propose appropriate counter‑measures.
• Maintain accurate electronic and physical documentation of sales activities and generate reports on customer base and satisfaction.
• Ensure execution of the Picture of Success (PICOS) framework, focusing on availability, affordability, and visibility of Heineken brands.

Required profile

• Proven ability to develop sales plans and collaborate with senior sales leadership.
• Strong negotiation skills for contracts, incentives, and promotional agreements.
• Experience in building and maintaining outlet relationships in the Off‑Trade channel.
• Analytical mindset to monitor performance, gather market intelligence, and drive corrective actions.
• Attention to detail in documentation, reporting, and compliance with brand guidelines.

Required skills