Sales Manager – Luxury Leisure

About the role

The Sales Manager (Leisure) will lead the expansion of the high‑value leisure client base for a luxury hotel, building relationships with global travel partners and agencies. The role focuses on revenue growth through strategic sales initiatives, exceptional client service and proactive business development.

Key responsibilities

• Manage and grow a designated luxury leisure portfolio, driving revenue and expanding the client base.
• Develop and execute action plans aligned with hotel strategies, analysing market trends to maximise business volume and room rates.
• Build and maintain strong relationships with travel trade partners, luxury agencies, tour operators and clients, following up on leads promptly.
• Understand luxury guest expectations, service standards and hotel offerings (spa, F&B, leisure packages) and deliver exceptional after‑sales service.
• Negotiate contracts and maintain multiple levels of client contacts to strengthen long‑term business relationships.
• Represent the hotel at international trade shows and industry events, and track performance through regular sales reports and account management practices.

Required profile

• Bachelor’s degree in Business, Sales & Marketing or equivalent.
• Minimum 5 years of experience in luxury hotels.
• Proven ability to manage high‑value leisure portfolios and drive revenue growth.
• Strong relationship‑building skills with travel trade partners and luxury agencies.
• Excellent understanding of luxury guest expectations and hotel leisure offerings.
• Ability to negotiate contracts and represent the hotel at industry events.

Required skills

• Proficiency with hotel CRM systems (e.g., Opera Cloud or similar).
• Strong Microsoft Office skills (Excel, PowerPoint, Word) for reporting, presentations and analysis.
• Experience with market intelligence and competitor benchmarking tools.
• Familiarity with digital sales platforms and online booking engines.
• Data analysis and reporting for revenue tracking, KPI monitoring and forecasting.