Senior Director, Cross Border Marketing

About the role

Visa is looking for a strategic, innovative and commercially minded Senior Director to join its Asia Pacific marketing team and lead the regional growth agenda for Cross-Border (XB) marketing. The role owns the AP cross-border marketing vision, multi-year strategy and investment priorities to accelerate outbound and inbound travel growth, strengthen priority corridors, build ecosystem partnerships and scale regional growth platforms. It works closely with Cross-Border Product, Market Development, Regional Marketing, Analytics and Global teams, and requires at least 3 days in the office.

Key responsibilities

• Set corridor and traveler-cohort priorities and turn commercial priorities into an integrated regional growth strategy, with annual and multi-year roadmaps and investment recommendations.
• Define the regional partnership strategy for travel and destination partners, prioritizing OTAs, tourism boards and retailers, and lead commercial evaluation of partnerships.
• Lead AP cross-border campaign strategy, positioning, creative platforms and content, and guide regional campaigns while influencing global strategy.
• Own the strategic evolution of Visa Destinations and related destination marketing initiatives, including emerging trends, sponsorship opportunities and an innovation roadmap.
• Align regional, market and global stakeholders, set shared priorities and performance governance, and build cross-functional capability across Asia Pacific.

Required profile

• 15 years of progressive experience in marketing, consulting or related fields, including significant regional strategic leadership across multiple markets.
• Bachelor's degree in commerce or marketing, preferably.
• Experience building investment cases, prioritizing resources and making strategic trade-offs across markets.
• Ability to align senior stakeholders, establish governance and mobilize matrixed teams.
• Executive-level communication, influencing and relationship-building skills across cultures and time zones.

Required skills

• Strong analytical fluency, including defining KPIs and assessing marketing effectiveness.
• Ability to synthesize consumer, market and ecosystem insights into strategic choices and recommendations.
• Leadership through ambiguity and balanced execution.