Senior Executive / Executive, Marketing Communications

About the role

This role supports the planning and execution of marketing campaigns, events and digital initiatives to strengthen mall branding and enhance customer engagement. It also assists with tenant collaborations, casual leasing efforts and stakeholder coordination to help deliver marketing programmes.

Key responsibilities

• Campaign support: support the planning, development and execution of annual marketing strategies, campaign calendars, integrated campaigns, events and promotions; monitor campaign effectiveness, prepare performance reports and evaluations, and track budgets.
• Branding and messaging: keep all platforms updated so they match the mall's image and objectives.
• Digital marketing: explore new strategies and contribute ideas for social media content, email newsletters and other marketing materials.
• Casual leasing: help source new or potential concepts and reach out to prospects to drive revenue.
• Stakeholder engagement: plan joint collaborations with tenants, coordinate with vendors and ensure deliverables are completed on time.
• Customer service: understand operational processes and cover the team as needed.
• Administrative support: maintain campaign assets, purchase orders, licence agreements, billings, payment tracking, sales submissions and accrual updates.

Required profile

• Degree or diploma in Business, Marketing, Communications or a related field.
• Minimum 3 to 4 years of relevant experience in marketing communications, retail marketing or related fields for the Senior Executive position.
• Good written and verbal communication skills.
• Ability to work in a fast-paced environment, with strong organisational skills and a proactive, positive learning attitude.

Required skills

• Familiarity with social media platforms (Instagram, Facebook, TikTok, etc.) and digital marketing tools.
• Graphic design tools such as Canva and Adobe Creative Suite are an added advantage.