Senior Graphic Designer / Assistant Creative Lead

About the role

Freshening Industries is looking for a Senior Graphic Designer / Assistant Creative Lead to support the Senior Marketing Manager in defining the overall creative direction across all brands and product portfolios. The role oversees the execution, consistency and quality of all visual outputs, covering packaging, marketing campaigns, digital content and multimedia assets.

Key responsibilities

• Support the Senior Marketing Manager in developing and executing the creative direction for all brands.
• Lead the end-to-end design of product packaging, from concept and mock-ups to print-ready execution across product lines.
• Design and oversee marketing materials on print and digital channels, such as brochures, catalogues, e-commerce visuals, retail displays and event collateral.
• Create AI-generated images and videos for product launches, demonstrations, brand storytelling, social media and digital campaigns.
• Design gift boxes for gifting, campaigns and occasions, including themes, graphics, inserts and product arrangements.
• Act as custodian of brand guidelines and ensure consistency across all touchpoints.
• Give clear creative briefs and feedback to the graphic design team, review and approve their outputs, and monitor project timelines and deadlines.
• Research design trends and track competitor branding and packaging to find differentiation opportunities.

Required profile

• Proven graphic design experience with a portfolio showing strong conceptual thinking and creative execution across print and digital channels.
• Experience creating engaging videos with AI generation tools and video editing software.
• A keen eye for detail and a strong sense of aesthetics.
• Able to thrive in a fast-paced environment.

Required skills

• Adobe Illustrator and Photoshop.
• Video editing and motion graphics tools.
• Product packaging design and 3D modelling are an advantage.