Senior Marketing Strategy & Performance Manager

About the role

Fuku is seeking a commercially driven Senior Marketing Strategy & Performance Manager to lead global marketing strategy, investment planning and performance optimisation for a growing institutional financial services business. The role works closely with senior leadership, Institutional Sales, Finance and regional marketing teams to shape integrated strategies and drive data-led decisions.

Key responsibilities

• Develop and execute global marketing strategies and integrated plans aligned with business objectives, market priorities and institutional client segments.
• Lead annual and quarterly marketing investment planning, including budget allocation across regions, channels and initiatives.
• Evaluate marketing investments and recommend budget optimisation based on commercial impact, cost efficiency and ROI.
• Establish performance frameworks, KPIs and dashboards to measure campaign effectiveness, customer acquisition costs, pipeline contribution and financial returns.
• Partner with Institutional Sales and Finance to align marketing with revenue objectives and customer acquisition economics.
• Analyse market trends, competitor strategies and channel performance to identify growth opportunities.
• Provide data-driven strategic recommendations and investment reviews to the CMO and senior leadership.

Required profile

• 7-12+ years of experience in B2B marketing strategy, marketing planning, growth strategy or marketing performance management.
• Strong B2B experience in institutional financial services, FX/CFD, liquidity provision, prime brokerage, trading technology or related fintech businesses.
• Proven experience developing integrated, multi-channel strategies and managing regional or global marketing budgets.
• Demonstrated ability to evaluate marketing investments, develop business cases and turn performance insights into strategic decisions.
• Excellent English, with Chinese proficiency to engage regional Chinese-speaking stakeholders.

Required skills

• Marketing ROI, performance analytics, customer acquisition costs and lead attribution.
• B2B sales funnels and financial modelling.
• Stakeholder management and executive presentation skills.