Advertising Specialist (Video, Meta & Google Ads)

About the role

Reolink, a company founded in 2009 that makes intelligent visual technology for homes and businesses, is hiring an Advertising Specialist focused on video, Meta and Google Ads. The role works five days a week, with relocation near Tai Seng MRT in August 2026, and includes yearly and performance bonuses.

Key responsibilities

• Develop and execute annual advertising strategies, manage monthly advertising budgets and ensure ROI and performance targets are met.
• Oversee day-to-day operations across Meta Ads, Google Ads, TikTok Ads and Ocean Engine, including campaign setup, optimization, A/B testing and performance monitoring.
• Analyse campaign performance and key metrics, prepare regular performance reports and recommend changes to lower CPA and improve conversion rates.
• Work with creative, content and product teams to guide ad creative direction and support landing page optimisation.
• Stay up to date on industry trends, platform policy updates and competitor activity, adjusting strategies and exploring new channels and formats.

Required profile

• Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics or a related discipline.
• At least 3 years of hands-on advertising experience; experience in 3C, e-commerce, internet products or cross-border advertising is a strong advantage.
• Media placement experience in Meta Ads, Google Ads and TikTok Ads is preferred.
• Strong strategic thinking and results-oriented mindset, able to manage several campaigns and projects in a fast-paced environment.
• Team leadership or agency management experience is an advantage.

Required skills

• Proficiency managing at least two major advertising platforms.
• Strong data analysis skills.
• Familiarity with Excel / Google Sheets and analytics tools.