Manager / Senior Manager, App Growth

About the role

Klook's app is central to how millions of travellers discover, plan and book experiences worldwide. As Manager or Senior Manager, App Growth, you will own how the app scales, from acquiring high-value users to strengthening app-first optimisation and measurement systems. The role goes beyond running campaigns: you will be a data-fluent contributor to growth decisions, managing key paid advertising channels and partnerships while testing, learning and scaling globally. It is a full-time position based in Singapore or Hong Kong.

Key responsibilities

• Own app growth across Google App Campaigns (ACi), Apple Search Ads and mobile DSPs, driving user acquisition and retention through install- and event-based optimisation.
• Develop and manage OEM partnerships for device preloads and other on-device placements.
• Drive web-to-app strategies to convert high-intent mobile web traffic into app installs.
• Own app measurement and attribution, turning install, conversion and value signals (including app lifetime value) into a single source of truth.
• Design and run experiments such as A/B tests and incrementality studies, and present data-driven recommendations.
• Set high operational standards and build repeatable app-first optimisation playbooks and best practices.

Required profile

• 6+ years of experience in app growth, user acquisition or performance marketing, with hands-on ownership of UA media buying across Google App Campaigns, Apple Search Ads and mobile DSPs.
• Proven track record scaling app growth for high-volume consumer apps, ideally in travel, e-commerce or marketplace platforms.
• Experience building commercial partnerships (OEM, mobile DSPs) from qualification and negotiation to account management.
• Ability to work across markets with different user behaviours, data maturity and privacy constraints.

Required skills

• Strong expertise in MMPs (e.g. AppsFlyer, Adjust) and app attribution across iOS and Android.
• Deep understanding of SKAN, privacy-led measurement and post-install optimisation.
• A/B testing and incrementality, with hands-on SQL and dashboard tools such as Tableau or Looker.
• Working fluency with app intelligence concepts (MAU, DAU, retention cohorts, post-install value); scripting languages such as Python or R are a plus.