Assistant Manager – Integrated Marketing

About the role

Sephora SEA is looking for an Assistant Manager, Integrated Marketing to lead omni‑channel campaign planning and execution across Singapore, Malaysia, Thailand, Australia and New Zealand. Reporting to the Senior Manager, Integrated Marketing, you will translate regional strategies into detailed activation plans and ensure seamless delivery across digital, retail, social and PR touchpoints.

Key responsibilities

• Lead the strategic ideation, development and rollout of integrated marketing campaigns, adapting regional concepts for local markets while maintaining brand consistency.
• Maintain the marketing calendar, align activations with sales plans, and deliver toolkits and post‑mortems for priority campaigns.
• Collaborate with Creative, Paid Media, Digital, Retail Execution, Social & PR, Merchandising, Finance and Supply Chain teams to resolve inter‑dependencies and secure timely sign‑offs.
• Oversee campaign execution for direct markets (SG, MY, TH, AU, NZ) and support franchise markets through toolkit adaptation.
• Lead reporting, post‑mortem analysis and performance tracking, turning data into actionable insights and strategic recommendations.

Required profile

• 4‑6 years of integrated marketing or campaign management experience, preferably in retail or multi‑brand environments.
• Proven ability to manage complex, multi‑channel campaigns across several markets simultaneously.
• Exceptional project‑management skills with a track record of leading multiple workstreams and meeting tight deadlines.
• Strong communication and stakeholder‑management capabilities within matrixed organisations.
• High accountability, resilience and emotional maturity in ambiguous, fast‑paced settings.
• Experience with SEA markets; knowledge of ANZ markets is a plus.
• Passion for beauty and a collaborative, creative mindset.

What we offer

• A community where authenticity is embraced and diverse perspectives fuel collective spirit.
• Culture of empowerment, learning and growth with tools and space to innovate and lead.
• Fulfilment through daily client delight and industry‑wide inspiration.