Assistant Manager / Manager, Marketing Communications, SMEs Go Digital Division

About the role

The SMEs Go Digital Division, part of IMDA's Enterprise Transformation and Innovation Group, helps SMEs adopt digital technologies and build stronger digital capabilities. It runs the SMEs Go Digital platform, a one-stop service for SMEs to grow through digital. The Marketing Communications team promotes the platform and digitalisation to SMEs through daily communications and the annual SMEs Go Digital Day event.

Key responsibilities

• Maintain coherent SMEGD messaging and narratives with a steady flow of success stories, trends and engagement content, sourcing SME profiles to feature on SMEGD platforms and with media publishers
• Build strategic content partnerships with media publishers to promote SMEGD initiatives and reach the SME community
• Develop and manage the monthly newsletter, curate content, monitor click-through rates and maintain the email database
• Oversee content published on the IMDA website and SMEGD platforms, keeping messaging and brand consistent
• Develop marketing messages and plans, amplify content to attract SMEs, and support the team in marketing and communications
• Execute key outreach events such as the SMEs Go Digital Day exhibition
• Handle administrative processes including procurement of services, budget management and measurement of content effectiveness

Required profile

• Background in Mass Communications, Marketing, Business Administration or equivalent
• Minimum 3 years of experience in content creation and/or digital marketing
• Track record of developing content across formats; experience managing third-party agencies, vendors or suppliers
• Good written and spoken communication and presentation skills
• Adaptable, resourceful and creative, able to devise outreach strategies for different SME sectors
• Prior B2B marketing experience is advantageous