Content Strategy Manager (Banking/Insurance)

About the role

MoneyHero is a personal finance aggregation and comparison platform operating in Singapore, Hong Kong, Taiwan and the Philippines. Its marketing team is looking for a Content Strategy Manager to own the content for assigned product segments, from banking to insurance, across SingSaver and Seedly. The role builds an AI-augmented content engine that grows unpaid traffic on Google and in AI answers, and writes the conversion copy that turns readers into partner clicks.

Key responsibilities

• Own the roadmap, quality and performance of your vertical, from guides and rate pages to landing pages, EDMs and campaign copy, working from the SEO head's keyword briefs and the content head's editorial calendar.
• Propose, draft and translate financial content using a modern AI stack (e.g. Claude, ChatGPT, Jasper, Perplexity) to increase output speed without losing brand authority.
• Use AI to repurpose long-form articles into visual assets such as social carousels, infographics, video scripts and EDMs.
• Execute Generative Engine Optimization so the brand is cited in AI Overviews, Bing Copilot and ChatGPT results.
• Produce newsjacking content quickly around financial trends and use GA4 and Search Console data to re-optimize decaying pages.
• Act as the final human reviewer, fact-checking AI outputs against financial compliance and brand voice, and verifying APRs and welcome offers for accuracy.
• Provide ad-hoc content support for marketing campaigns and shift priorities to meet tight deadlines.

Required profile

• 5+ years of experience in content marketing, with a proven track record of increasing unpaid traffic.
• AI power user: builds agentic workflows to automate research, drafting and distribution.
• Analytical: relies on data, proficient in Google Analytics (GA4) and Google Search Console.
• Strong interest in personal finance (credit cards, insurance, investing).
• Good to have: experience writing for personal finance publishers, knowledge of the Financial Advisers Act and MAS guidelines, video content experience, remote work experience, and prior work on proprietary surveys or data reports.

Required skills

• SEO best practices and hands-on experience with Ahrefs, Semrush, SurferSEO or NeuronWriter.
• Comfortable with CMS platforms such as Strapi or WordPress.
• Visual AI tools such as Midjourney, Canva Magic Studio or CapCut.

What we offer

• Competitive salary and annual leave, birthday leave, tenure leave and international remote work leave.
• Five-day work week and hybrid work arrangement.
• Professional training, career advancement and internal mobility.
• Insurance and a mental wellness program.