Digital Campaign Manager

About the role

A leading retailer in Singapore is looking for a Digital Campaign Manager to grow its online channels, including app, website, Shopee and quick commerce platforms. The role turns trade plans and supplier partnerships into online experiences that deliver sales and supplier income, working closely with Commercial, Marketing, Supply Chain, Finance and external suppliers.

Key responsibilities

• Own the online campaign calendar across app, website, Shopee and quick commerce, aligned with national trade schedules
• Work with Category Managers on exclusive online deals and turn them into plans for channel teams
• Plan voucher budgets and mechanics, approving every setup before launch
• Manage online retail media packages such as Brand Month or new product launches, selling them to suppliers and overseeing delivery and billing
• Build online components of supplier Joint Business Plans
• Verify promotions, vouchers, prices and content before each campaign goes live
• Forecast campaign demand, request rebuys and keep stock fresh with Supply Chain and suppliers
• Review sales forecasts weekly and share data-driven recommendations
• Improve processes and reporting with automation tools, and lead a small team

Required profile

• Bachelor's degree in any discipline
• At least five years' experience in retail, e-commerce or FMCG, with three years hands-on in online campaign execution or e-commerce trading
• Proven ability to run high-volume campaigns with quality checks before go-live
• Experience leading and developing a team
• Health & beauty, pharmacy or grocery retail, or retail media experience is advantageous

Required skills

• Advanced analytical skills, building own reports in Excel
• Negotiation of supplier funding, media packages or Joint Business Plans
• Familiarity with Magento, OMS, SAP BI or Power BI is beneficial but not mandatory

The employer is a leading Singapore retailer with flexible working and training opportunities. Applications are made through the recruiter, Robert Walters (Singapore); only shortlisted candidates will be contacted.