Digital Marketer / Content Specialist

About the role

GG<5, a Singapore womenswear label founded in 1997, is looking for a skilled digital marketer with a strong eye for aesthetics and a passion for storytelling through digital design. The ideal candidate has hands-on experience designing visually compelling content for social media, including static posts, videos and stories that reflect the brand's fashion-forward identity.

Key responsibilities

• Create visual assets for Instagram, Facebook, TikTok and other platforms
• Plan, shoot and edit high-quality videos, reels, stories and photos aligned with the brand aesthetic
• Identify and collaborate with influencers and content creators
• Interact with followers and respond to comments and messages
• Track and analyse content performance to optimise campaigns
• Stay ahead of social media trends and ensure brand consistency across all content
• Handle pre- and post-sale customer support via email, social DMs and CRM tools
• Design and run email campaigns such as abandoned cart recovery and promotional newsletters

Required profile

• Proven experience creating visual assets, ideally in fashion or lifestyle brands
• Experience managing influencer campaigns and partnerships
• Strong communication and storytelling skills
• Creative, organised and able to manage multiple projects in a fast-paced environment

Required skills

• Adobe Creative Suite (Photoshop, Illustrator) and/or Canva
• Video editing with Adobe Premiere Pro, Canva, CapCut or similar
• Email marketing platforms such as Mailchimp or HubSpot
• Knowledge of TikTok, Instagram and Facebook algorithms and trends

To apply, send your resume and a portfolio highlighting social media marketing and video content creation experience by email to the company's marketing team.