Digital Marketing Manager

About the role

Four Star, the largest Singaporean direct-to-consumer mattress and furnishing brand, is expanding and seeks a creative, commercially minded Digital Marketing Manager. Working closely with the CEO and Head of Digital Marketing, you will help shape the marketing strategy for Singapore and other Asia markets, aiming to grow brand visibility, market share and seamless brand experiences online and offline.

Key responsibilities

• Develop and run marketing strategies for Singapore and other Asia markets, define brand and niche positioning, and create campaign concepts that connect mattresses and furnishings to customers' lifestyles and life stages.
• Explore new customer segments and channels, establish and monitor KPIs, and use data to improve campaign effectiveness and ROI.
• Drive digital transformation: programmatic marketing, analytics, social media, operational marketing, CRM, and e-commerce sales channels, including marketplace, social commerce and creator-led commerce.
• Apply SEO, GEO and SEM, content development, distribution and measurement; oversee integrated campaigns, seasonal calendars and flighting across digital and traditional channels.
• Write creative briefs and lead teams, agencies and creators from concept to execution.
• Lead offline brand engagement such as pop-up stores and retail partnerships, negotiate with strategic partners, and manage a high-performing marketing team.

Required profile

• 7+ years of digital marketing experience in consumer electronics, furnishing, technology or retail, with a track record in campaign management and team leadership.
• Proven success in partnership, branding or similar roles, and evidence of reaching new customer segments.
• Bachelor's degree in Marketing, Business Administration or a related field; MBA or advanced degrees or certifications are a plus.
• Ability to turn creative ideas into measurable improvements in acquisition, conversion or e-commerce sales, and to thrive in a fast-paced startup environment.

Required skills

• Strong knowledge of social media platforms (Meta, TikTok, Xiaohongshu, etc.) and online advertising channels.
• SEO, GEO and SEM, and e-commerce development.
• Strong analytical skills: interpreting data, test results and performance metrics, and turning them into action plans and reports.