Field Marketing Specialist, Asia

About the role

Relativity, a legal data intelligence company behind the RelativityOne AI cloud platform, is expanding its Singapore team and on-the-ground presence in Asia. As Marketing Specialist, Field Marketing - Asia, you will support the planning and execution of integrated marketing campaigns across Singapore, Hong Kong, India and South Korea, with a focus on demand generation and event marketing. The role is hands-on and operational, suited to a marketing generalist, and sits within a wider global marketing team working with Australia and US colleagues.

Key responsibilities

• Execute integrated demand generation campaigns, including digital and event-driven tactics, aligned to regional and global priorities
• Plan and deliver field and virtual events (trade shows, customer events, webinars), covering logistics, vendor coordination and on-site or virtual execution
• Collaborate with Sales to align campaigns and events to target accounts, pipeline goals and customer segments
• Manage campaign and event timelines, budgets and project plans so they stay on time and on budget
• Build and manage multi-channel campaigns using tools such as Salesforce, Marketo and Asana
• Track and report campaign and event performance metrics (engagement, pipeline contribution, ROI) and recommend data-driven improvements
• Amplify global marketing initiatives so messaging resonates across the four Asia markets
• Support the delivery of RelFest Sydney and Asia events, including operational and logistical support, audience acquisition and registration

Required profile

• Bachelor's degree in Marketing, Business or a related field, or equivalent practical experience
• 3+ years of experience executing integrated marketing campaigns across multiple channels (digital, email, events)
• Event planning experience, including logistics and vendor coordination
• Strong project management skills and ability to handle multiple priorities in a fast-paced environment
• Ability to analyse campaign performance and turn data into actionable insights
• Experience collaborating across functions, especially with Sales and Marketing

Preferred qualifications

• Experience in B2B technology or SaaS marketing
• Familiarity with marketing automation and CRM platforms (Marketo, Salesforce)
• Experience supporting account-based marketing or field marketing programs
• Familiarity with the legal technology sector is an advantage