Freelance Social Media Content Strategist

About the role

Hire Digital is looking for a creative, social-first freelance Social Media Content Strategist based in Singapore. The role suits someone who understands social culture and trend-led content, and can conceive campaigns that feel authentic, modern and culturally relevant without being overly corporate. Experience in TikTok and Instagram campaigns, influencer or creator collaborations and short-form content for consumer-facing brands is sought.

Key responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends, viral formats and culturally relevant content opportunities in Singapore.
• Collaborate with the regional social media lead on weekly ideation, campaign planning and creative strategy.
• Support planning and execution of short-form content such as street interviews, challenges, creator-style videos and community content.
• Assist with lightweight content production, including filming support with mobile devices or light equipment.
• Develop concepts for props, activations, giveaways and engagement initiatives, and support influencer, creator or partnership campaigns.
• Keep content aligned with a modern, engaging, relatable and social-native tone of voice.
• Monitor social performance, engagement insights and audience behaviour to optimise future content.
• Stay up to date with TikTok, Instagram, meme culture and trends relevant to Gen Z and millennial audiences.

Required profile

• 5+ years of experience in social media marketing, content strategy, influencer marketing or digital campaigns.
• Experience managing or supporting social campaigns for lifestyle, consumer, fintech, travel, tech or digital-first brands.
• Strong creative ideation and trend awareness; comfortable in fast-paced, collaborative environments.
• Experience with short-form video production, filming or creator-style content is highly preferred.
• Familiarity with social analytics and engagement metrics is a plus; experience with Singapore audiences or fintech/consumer-tech experience is a bonus.

Required skills

• TikTok and Instagram Reels, creator culture and social-first storytelling.
• Social analytics and platform performance reporting (a plus).