Global Head of Marketing - FMCG
Hays · Singapour
Job description
About the role
A global FMCG company is looking for an experienced Global Head of Marketing to lead its global marketing strategy across multiple markets. The role oversees all marketing functions, builds a high-performing team, strengthens brand equity, accelerates business growth and delivers consumer engagement across channels.
Key responsibilities
- Develop and execute the global marketing strategy aligned with business objectives and growth targets.
- Lead Brand Management, Product Marketing, Digital Marketing, Consumer Insights, Trade Marketing, Communications, PR, Media and Innovation.
- Drive brand positioning, portfolio strategy, product launches and integrated marketing campaigns across regions.
- Lead and develop a global marketing team, fostering a high-performance, collaborative culture.
- Partner with Commercial, Sales, Supply Chain, R&D, Finance and regional leadership teams.
- Manage marketing budgets, resource allocation and agency relationships to maximise ROI.
- Use consumer insights, market intelligence and analytics to inform decisions, and champion digital transformation and e-commerce growth.
Required profile
- Bachelor's degree in Marketing, Business or a related field; MBA preferred.
- 12+ years of progressive marketing leadership experience in FMCG, consumer goods or related industries.
- Proven track record of leading global or regional marketing teams and delivering profitable growth.
- Experience managing multi-market operations in a fast-paced, international environment.
Required skills
- Brand building, digital marketing, consumer engagement, innovation and commercial strategy.
- Leadership, stakeholder management and communication.
What we offer
- The chance to shape the global marketing agenda of a growing consumer brand portfolio.
- Significant exposure to senior leadership and direct partnership with the Global GM.
- Leadership of an international marketing team with opportunities to develop future marketing leaders.
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Published 4 hours ago
Expires 1 month from now
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Hays
Singapour
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