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Global Head of Marketing - FMCG

Hays · Singapour

New
Senior 🇬🇧 English

Job description

About the role

A global FMCG company is looking for an experienced Global Head of Marketing to lead its global marketing strategy across multiple markets. The role oversees all marketing functions, builds a high-performing team, strengthens brand equity, accelerates business growth and delivers consumer engagement across channels.

Key responsibilities

  • Develop and execute the global marketing strategy aligned with business objectives and growth targets.
  • Lead Brand Management, Product Marketing, Digital Marketing, Consumer Insights, Trade Marketing, Communications, PR, Media and Innovation.
  • Drive brand positioning, portfolio strategy, product launches and integrated marketing campaigns across regions.
  • Lead and develop a global marketing team, fostering a high-performance, collaborative culture.
  • Partner with Commercial, Sales, Supply Chain, R&D, Finance and regional leadership teams.
  • Manage marketing budgets, resource allocation and agency relationships to maximise ROI.
  • Use consumer insights, market intelligence and analytics to inform decisions, and champion digital transformation and e-commerce growth.

Required profile

  • Bachelor's degree in Marketing, Business or a related field; MBA preferred.
  • 12+ years of progressive marketing leadership experience in FMCG, consumer goods or related industries.
  • Proven track record of leading global or regional marketing teams and delivering profitable growth.
  • Experience managing multi-market operations in a fast-paced, international environment.

Required skills

  • Brand building, digital marketing, consumer engagement, innovation and commercial strategy.
  • Leadership, stakeholder management and communication.

What we offer

  • The chance to shape the global marketing agenda of a growing consumer brand portfolio.
  • Significant exposure to senior leadership and direct partnership with the Global GM.
  • Leadership of an international marketing team with opportunities to develop future marketing leaders.

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Published 4 hours ago

Expires 1 month from now

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Hays

Singapour