Head of Marketing Strategy & Martech, Group Retail

About the role

UOB is hiring a Head of Regional Marketing Strategy and Martech for its Group Retail function. The role leads the expansion of group retail consumer marketing into Malaysia, Thailand, Indonesia and Vietnam, transforms marketing thinking to use digital, AI and machine learning, and ensures governance and due process across marketing. It also drives synergies and standardisation across Singapore, Malaysia, Thailand, Indonesia and Vietnam.

Key responsibilities

• Lead the implementation of marketing best practices across markets, drive adherence to marketing guidelines and standardise common processes to get strong returns on marketing spend.
• Act as digital subject matter expert: drive performance marketing outcomes for PFS using UOB's marketing technology investments and adoption across marketing teams.
• Maximise the efficiency of third-party creative and media agencies.
• Work with the Group Retail marketing team, digital and retail stakeholders, business analytics and external media and agency partners.
• Review and improve processes and technology use, covering campaign development, budget management and controls, and workload and capacity optimisation.

Required profile

• More than 12 years in a marketing role; regional experience preferred.
• Leadership qualities, strategic and conceptual thinking, and senior executive presence.
• Ability to think strategically and execute end-to-end, directly and through local in-country teams.
• Strong grasp of marketing strategy, agency and partner management, and excellent communication and presentation skills.
• Financial services or media agency experience preferred.

Required skills

• Solid experience in performance marketing.
• Direct experience with marketing technology tools such as the Adobe stack (AA/AT/AAM) or equivalent, AppsFlyer, and Google/Facebook media targeting tools.