Manager, Qualitative Consumer Insights

About the role

NielsenIQ is looking for a Manager, Qualitative Consumer Insights in Singapore. This mid-senior member of the qualitative practice delivers high-quality research, drives consultative client engagement and supports the growth of the Qualitative customer success team across Singapore and Malaysia, while contributing expertise to the broader Qualitative Practice across APAC. The role works closely with senior leaders to guide project teams and raise the standard of qualitative delivery.

Key responsibilities

• Lead the design and delivery of qualitative research projects with methodological rigor, conducting in-depth interviews, focus groups, ethnographies and cultural immersions
• Develop research frameworks, discussion guides and analytic structures, and turn insights into clear narratives that influence client decisions
• Serve as a primary client contact, translating insights into strategic recommendations and supporting business development, proposals, solution design and pitching
• Mentor junior researchers in moderating, analysis, storytelling and project management, and support training and thought leadership
• Review and refine reports and presentations from junior team members, uphold ethical and methodological standards, and grow the qualitative pipeline across SEA with commercial teams
• Collaborate with Sales, Customer Success, Consulting and Project Management, Operations and regional leadership to shape qualitative offerings

Required profile

• Bachelor's or Master's degree in psychology, sociology, anthropology, communications, marketing or a related field
• 5-7 years of experience in qualitative research within an agency, consultancy or client-side insights team
• Hands-on expertise in moderating, ethnography, cultural insight work or design thinking
• Proven ability to turn qualitative insights into strategic recommendations and experience managing end-to-end projects, clients, timelines and budgets
• Comfortable in a fast-paced, multi-market, multicultural environment

Required skills

• Strong moderation skills (FGDs, IDIs, ethnography)
• Deep understanding of qualitative methodologies and cultural insight frameworks
• Storytelling, synthesis and presentation skills, and strategic thinking that influences client decisions
• Project management, multitasking, collaboration and stakeholder management

What we offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee Assistance Program (EAP)