Manager, Web Projects and Digital Experience

About the role

NTU's corporate web estate covers more than 150 sites and over 50,000 pages and content items, serving as a key inbound communications channel for prospective students, researchers, partners, donors, media and the public. The Manager, Web Projects and Digital Experience drives the delivery and continuous improvement of web and digital communications initiatives, combining project management, digital communications, user experience and web technology. The role manages multiple projects of varying scale, from major website revamps and replatforming to targeted enhancements.

Key responsibilities

• Lead end-to-end web and digital projects from planning and requirements gathering through development, UAT, deployment, go-live and post-implementation support.
• Manage project governance and delivery, including plans, milestones, dependencies, risks, issues, change requests, budgets and reporting.
• Translate communications and marketing objectives into requirements, user stories, functional specifications and acceptance criteria.
• Manage internal and external delivery partners, vendors and agencies, ensuring deliverables, designs, service levels and contracts are met.
• Optimise digital experience and audience journeys, and strengthen inbound performance including SEO, AEO, GEO, search visibility, landing-page effectiveness, conversion optimisation and web analytics.
• Maintain web quality, accessibility and experience standards, including WCAG 2.1 AA accessibility, performance, content quality, navigation and information architecture.
• Use analytics, search data, user research and usability testing to inform improvements.
• Strengthen web governance and operational readiness, including publishing workflows, roles and permissions, quality assurance, content review cycles, documentation, training and transition to business-as-usual.
• Coordinate multiple concurrent projects and maintain a forward view of the web project pipeline.

Required profile

• Bachelor's degree in Information Technology, Business, Communications, Digital Media, Marketing or a related discipline.
• 5-8 years of relevant project management experience.
• Proven track record managing end-to-end website and digital projects, including redesigns, replatforming, content migration and digital enhancements.
• Strong vendor, agency and stakeholder management experience; experience in higher education, public sector or other large organisations preferred.
• Project management certification (e.g. PMP, PRINCE2, Scrum Master) or digital marketing, SEO, analytics or UX certification is an advantage.

Required skills

• Digital experience and inbound marketing, including SEO, AEO, GEO, audience journeys, conversion optimisation, information architecture and web analytics.
• Working knowledge of CMS platforms such as Sitefinity, Sitecore, Drupal, WordPress or Adobe Experience Manager.
• Good understanding of UX, accessibility and web quality standards.
• Excellent communication, project management and problem-solving skills.