Marketing Automation Manager

About the role

Hire Digital is looking for an experienced Audience Growth and Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. The role combines content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and turn engagement into qualified commercial opportunities.

Key responsibilities

• Develop campaigns that attract and nurture senior audiences in financial services
• Distribute editorial and research content through LinkedIn, email, paid media and digital channels
• Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading
• Build and optimise emails, landing pages and forms
• Maintain lead handover and campaign tracking between Pardot and Salesforce
• Improve database quality, email deliverability and audience engagement
• Report on campaign performance, lead quality and conversions
• Use AI and automation to improve marketing efficiency and support growth

Required profile

• At least 6-10 years of relevant digital marketing, audience development or marketing automation experience
• Experience driving audience growth and lead generation through content
• Background in B2B publishing, media, research or a closely related business
• Confidence managing LinkedIn, email and paid digital campaigns
• Excellent English, analytical skills and attention to detail
• Self-starter able to own strategy and day-to-day execution
• Ability to work on a hybrid basis in Singapore

Required skills

• Pardot
• Salesforce CRM
• LinkedIn, email and paid digital campaigns