Performance Marketing Executive

About the role

Actxa, a Singapore-based smart wearable company, is looking for a Performance Marketing Executive to manage and optimise its performance funnel across paid media and organic discovery, while supporting channel sales partners with marketing execution. The role runs and optimises paid campaigns on Meta, Google and TikTok, drives organic visibility through SEO and Generative Engine Optimisation (GEO), and helps distributors and retail partners sell the Actxa Core Smart Ring and AI Glucose Scan effectively.

Key responsibilities

• Paid media: plan, launch and manage campaigns on Meta, Google (Search, Shopping, Performance Max) and TikTok, within budget and aligned to revenue and CAC/ROAS targets
• Maintain audience segmentation, retargeting and lookalike strategies, and run A/B tests on ad creative and copy with the creative team
• Monitor pixels, conversion tracking, attribution and campaign health, troubleshooting issues such as iOS privacy changes, Meta CAPI and GA4
• SEO and GEO: on-site and off-site SEO, keyword strategy, technical SEO and content recommendations; GEO so products and claims are cited by AI answer engines like ChatGPT, Google AI Overviews and Perplexity
• Work with the content team on schema markup, clear claims and FAQ formatting, and track organic traffic, keyword rankings and share of voice
• Channel sales support: act as marketing point of contact for distributors, resellers and retail partners, develop sell sheets, POS collateral, digital banners and campaign toolkits, and run joint promotions and training sessions
• Track channel partner performance and marketing ROI, and build performance dashboards reporting weekly and monthly on spend, ROAS, CAC, conversion rate and organic growth

Required profile

• Diploma or degree in Marketing, Business, Communications, Digital Marketing or a related discipline
• 3-5 years of hands-on experience running paid media on Meta and Google Ads; TikTok Ads experience strongly preferred
• Experience supporting channel sales or distributor and retail partners with marketing collateral is a strong plus
• Health tech, wearables, consumer electronics or FMCG experience is a plus

Required skills

• Working knowledge of SEO fundamentals (keyword research, technical SEO, on-page optimisation) and interest in GEO and AI search optimisation
• Proficiency with GA4, Meta Ads Manager, Google Ads, TikTok Ads Manager and marketplace seller dashboards
• Strong analytical skills and attention to detail on product claims and regulatory-sensitive content
• Ability to work independently in a fast-moving team

What we offer

• The chance to grow the performance and ecommerce engine behind a category-defining product
• A collaborative marketing team with exposure to regional growth strategy and channel partnerships
• The opportunity to experiment with emerging channels and AI-driven search and discovery