Senior Manager, Integrated Campaigns

About the role

DayOne Data Centers, a Singapore-headquartered global digital infrastructure platform, is looking for a Senior Manager, Integrated Campaigns to join its Marketing & Communications team. You will turn go-to-market and business priorities into an annual calendar of integrated campaigns and activations across the markets, originating programmes, choosing the right activation for each objective and audience, connecting events to the wider marketing mix and ensuring measurable results. You will work with the Events lead, who manages event delivery.

Key responsibilities

• Translate go-to-market and business priorities into an annual campaign and activation calendar.
• Develop campaign strategy from objective and audience through to idea, channels, content, timeline, budget and measurement.
• Originate DayOne-owned ideas and campaigns that build the profile with customers, partners, investors, government stakeholders and local communities.
• Build integrated programmes around major moments, including the flagship branded event, partner activity, roundtables, industry forums and customer engagement, and choose the right format (sponsorship, exhibition, speaking slot, partner event, roundtable, customer experience or digital-led programme).
• Plan pre-event, live and post-event activity so each programme works across channels.
• Own the campaign brief, workback plan, roles, dependencies and outcomes, and manage agencies using performance results to improve future choices.
• Work with the Events lead on event delivery while keeping ownership of campaign strategy and integration.
• Connect Events, Brand, Content, Digital, Communications, regional teams and business stakeholders around shared campaign plans, proposing initiatives proactively.

Required profile

• 8-12 years' experience in integrated marketing, field marketing, campaign strategy, global events or experiential marketing in a B2B environment.
• Track record building an annual activation plan around business priorities, with campaigns personally originated and owned from idea to execution.
• Experience across a range of formats and a high volume of activity across several markets, including exhibitions, roundtables, sponsorships, partner events and digital campaigns.
• Strong programme leadership and cross-functional coordination.
• Commercial mindset, able to define audience, objective and measurement for each campaign.
• Fluent written and spoken English.

Nice to have

• Experience in technology, cloud, AI, infrastructure, telecommunications or other complex B2B sectors.
• Partner or ecosystem marketing experience.