Senior Social Marketing Manager

About the role

MoneyHero, a personal finance aggregation and comparison platform operating in Singapore, Hong Kong, Taiwan and the Philippines, is looking for a Senior Social Marketing Manager to own the social presence of its brands SingSaver and Seedly. You will build a trusting audience and community around money topics and turn it into traffic to the platforms.

Key responsibilities

• Own the social strategy and calendar for SingSaver and Seedly across Instagram, Facebook, TikTok, YouTube and Telegram, with one consistent voice across both brands
• Run community management on Seedly: respond, moderate and build relationships with members and creators
• Direct short-form video with the video team and repurpose articles and data into social formats
• Manage creator and influencer partnerships, with partner disclosures and fair dealing checked before going live
• Work with Growth on paid amplification of top organic posts
• Track and report social performance weekly (engagement, clicks, out-clicks, social-to-site conversion) and adjust content accordingly
• Monitor conversations and platform changes, and handle sensitive situations and escalations

Required profile

• 5 to 7 years in social media management, ideally in B2C, fintech or financial services
• Community management experience and sound judgement in sensitive situations
• Understanding of financial services compliance requirements
• Nice to have: personal finance community or creator experience, Mandarin or another language reaching the audience, and experience with AI-assisted content and scheduling workflows

Required skills

• Deep knowledge of platform algorithms and short-form formats, with results you can show
• Paid social knowledge and strong analytics skills

What we offer

• Competitive salary and annual leave, birthday leave, tenure leave and international remote work leave
• Five-day work week and hybrid work arrangement
• Professional training, career advancement and internal mobility
• Insurance and a mental wellness program