Web & Social Media Assistant Manager

About the role

The Web & Social Media Assistant Manager will partner with the Senior Brand Manager to shape and execute a cohesive social media and web strategy that amplifies brand presence across SPH Media platforms and the corporate website. The role focuses on content creation, community engagement, performance analysis, and continuous optimisation of user experience.

Key responsibilities

• Develop and implement social media strategies aligned with brand and marketing objectives.
• Manage daily posting, scheduling, and community interaction on Facebook, LinkedIn, Instagram, YouTube and other channels.
• Create, curate and oversee high‑quality visual and written content tailored to each platform.
• Monitor trends, competitor activity and audience conversations to refine engagement tactics.
• Track, analyse and report on KPIs such as reach, engagement, growth and conversions.
• Collaborate with designers, influencers and content creators to enrich campaigns.
• Maintain and update website content, visuals and functionality using CMS tools (e.g., WordPress, Webflow).
• Draft website copy that aligns with the brand message house and supports lead‑generation initiatives.
• Conduct SEO audits, optimise metadata, keywords and internal linking, and monitor web traffic via Google Analytics.
• Work with design and development teams to improve UX/UI, support landing‑page creation and perform A/B testing.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or a related field.
• 3‑5 years of experience in social media management and web content administration.
• Strong understanding of social media algorithms, content strategy and audience engagement.
• Excellent written and verbal communication skills in English and a second language.
• Proven ability to manage multiple projects in a matrixed environment.

Required skills

• Social media management tools: Hootsuite, Sprout Social.
• CMS platforms: WordPress, Webflow.
• Basic HTML/CSS.
• SEO techniques and tools.
• Google Analytics.
• Graphic design tools: Canva, Adobe Creative Suite.
• Video editing and motion‑graphic basics (optional).
• Experience with paid social campaigns and performance marketing (optional).
• Understanding of UX principles and A/B testing (optional).