Account Based Marketing Manager

About the role

HP is looking for an Account Based Marketing (ABM) Manager in Singapore to lead ABM execution for priority global enterprise accounts. The role works closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies and Marketing Operations to run 1:1 and 1:few ABM programs, turning account priorities into targeted plans and driving pipeline influence and revenue growth.

Key responsibilities

• Partner with Sales to identify and align on priority accounts, objectives, opportunities, whitespace and stakeholder priorities.
• Develop account-specific ABM plans for 1:1 and 1:few campaigns, aligned to sales motions, customer needs and revenue goals.
• Request and use account insights such as install base, buying committee, competitive landscape, propensity signals and engagement history.
• Facilitate account planning with Sales, the ABM CoE, agencies and cross-functional partners, and turn strategy into campaign briefs, messaging and activation plans.
• Create personalized assets such as account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail and sales enablement materials.
• Orchestrate multi-channel activation across digital, paid media, LinkedIn, email, events, webinars, direct mail and sales outreach.
• Track engagement, buying committee reach, campaign performance, opportunity movement and pipeline influence, and report on account progress.
• Work with Marketing Operations and Insights so campaigns are built, tagged, measured and reported, and optimize programs continuously.
• Capture best practices and plays to share and scale across regions.

Required profile

• Four-year or graduate degree in Marketing, Business Administration or a related field, or commensurate experience.
• 10+ years of experience in B2B marketing, ABM, field marketing, demand generation, enterprise marketing or sales-aligned campaign execution.
• Experience developing and running targeted campaigns for enterprise or strategic accounts.
• Experience partnering with Sales and working with cross-functional teams (Sales, Product/Portfolio Marketing, Marketing Operations, Analytics, Agencies, Regional Marketing).
• Preferred: enterprise technology marketing, global or regional marketing background, and familiarity with CRM, marketing automation, intent data, LinkedIn and paid media.

Required skills

• Strong campaign management: briefing, planning, asset development, execution, measurement and optimization.
• Understanding of ABM motions (1:1, 1:few, account-cluster) and go-to-market strategy.
• Interpretation of account insights, engagement signals and sales feedback.
• Project management in a matrixed environment, with strong communication and stakeholder management.