APAC Social Commerce & Digital Commerce Performance Lead

About the role

Haleon is looking for an APAC Social Commerce and Digital Commerce Performance Lead to shape, accelerate and deliver the APAC social commerce strategy and the content factory deployment. The role is a strategic orchestrator focused on Wider Asia, drawing on learnings from the China lead markets, and turns regional priorities into market-relevant plans, governs regional platforms and customers, builds scalable capabilities and embeds data-driven ways of working.

Key responsibilities

• Design and develop an aligned content hub solution, manage its build, implementation and integration across APAC markets, and link it with external agencies and partners
• Leverage the China hub's work to drive capability development for Wider Asia, and champion data-led reporting, analytics and performance transparency
• Embed digital shelf execution, content quality, search, conversion and ROI through factory execution
• Partner with Marketing, Sales, Finance, Supply Chain, Regulatory, Medical and Global Digital/Tech teams, and align with the enterprise data strategy
• Deploy the 5 C framework for social commerce and own the Wider Asia digital transformation roadmap, including content creation, live streaming and KOC/KOL strategies
• Lead or contribute to regional governance forums such as the Digital Transformation Council, with progress reporting to APAC leadership

Required profile

• Bachelor's degree in Business, Marketing, Digital Commerce, Analytics or a related field
• 8-12+ years of experience in e-commerce, digital marketplaces, FMCG/consumer health or platform-led businesses
• Prior APAC regional role and matrix organisation experience strongly preferred
• Proven leadership of regional digital transformation around content development and implementation

Required skills

• Deep expertise in APAC digital commerce ecosystems, including social commerce, marketplaces and omnichannel
• Strong commercial acumen and advanced analytical capability
• Excellent communication, stakeholder management and influence without authority