ASEAN Partner Marketing Lead

About the role

Salesforce is hiring an ASEAN Partner Marketing Lead, an individual contributor role focused on driving demand generation and pipeline growth with its top 25 partners (Global Systems Integrators and Strategic Regional Systems Integrators) across the ASEAN region. The role builds and runs high-impact co-marketing campaigns that feed regional revenue goals, working closely with country Field Marketing, Strategic Events, Product Marketing, Demand Generation, Communications and Global Partner Marketing teams.

Key responsibilities

• Lead the demand generation strategy and go-to-market plans for the top 25 partners across ASEAN.
• Design and run multi-channel co-marketing campaigns, including digital programs, account-based marketing, joint webinars, roundtables and high-touch regional events, focused on net-new pipeline and ACV growth.
• Work with Partner Business Managers and Partner Account Managers to align joint marketing resources, and ensure messaging reflects Salesforce product priorities, industry points of view and partner capabilities.
• Align partner campaigns with broader regional marketing strategy and plug partners into core Salesforce-led campaigns and flagship events.
• Manage external agencies (content creators, digital agencies, event suppliers) to deliver campaigns on time and on budget.
• Track and optimise campaign performance, manage the partner marketing budget, and run campaign operations in Salesforce (campaign creation, member status tracking, lead routing validation, pipeline dashboarding).
• Deliver regular performance updates and campaign reviews to marketing leaders, regional partner leads and executives.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 8+ years in B2B demand generation, field marketing or partner marketing, ideally in a fast-paced SaaS or enterprise tech environment.
• Proven track record of building integrated campaigns and field activities that generate qualified sales pipeline.
• Direct experience managing co-marketing programs with Systems Integrators (GSIs/RSIs) or strategic channel partners.
• Ability to orchestrate campaigns across 25 partner relationships and matrixed internal teams, with excellent written, verbal and executive presentation skills.
• An additional ASEAN language is a plus.

Required skills

• CRM reporting and dashboards, specifically Salesforce.
• Marketing analytics platforms.
• Google Workspace / MS Office.