B2B Marketing Specialist / Manager

About the role

Intellect, a global mental health benefits provider serving over 4 million people across 100+ countries, is looking for a B2B marketer to build and run programmes that generate qualified enterprise demand, create pipeline and strengthen its presence in priority markets. You will own campaigns from idea through execution and follow-up, combining events, webinars, partner marketing, email, digital channels and content. The role is hands-on and open to Specialist or Manager level depending on experience.

Key responsibilities

• B2B campaigns and demand generation: plan and run integrated campaigns for priority industries and enterprise accounts, covering email, events, webinars, partner channels, content and selective paid activity, and own delivery including targeting, briefs, landing pages and email sequences
• Events and partner marketing: own webinars, roundtables and conferences from proposition to follow-up, and develop joint programmes with partners and associations
• Prospect CRM and lifecycle marketing: build nurture programmes across the enterprise buying cycle, manage segmentation, email journeys and automation, and align with sales on qualification and lead routing
• Market expansion: work with local commercial teams to adapt campaigns and channels to local audiences and share thought leadership and customer stories
• Marketing operations: maintain a campaign calendar, track campaigns and data, report on engagement, conversion and pipeline contribution, and build reusable templates and workflows

Required profile

• Experienced B2B marketer who has delivered campaigns for business audiences, ideally involving enterprise buyers
• Independent, hands-on owner who can turn a business objective into a plan and deliver it
• Comfortable across channels, with practical experience in integrated campaigns, events, webinars and email nurture
• Confident in CRM and marketing tools, able to build segments, launch email journeys and set up automation
• Commercially minded, organised, collaborative and a clear communicator
• Experience across multiple markets, or in healthcare, employee benefits, HR technology or enterprise services, is an advantage

What we offer

• Global company with a diverse team
• Generous leave policy, including Christmas week off, birthday leave and quarterly mental health days
• Flexible work arrangements and a culture that values work-life balance
• Medical coverage, mental health support and a development budget
• Performance bonus and social events

Open to candidates in Malaysia (hybrid), Singapore (hybrid), Philippines (remote) and Indonesia (remote).